這個頁面源自於 Derek Sivers 的一個概念，旨在填補個人站點中關於（about）頁面以及社群網站上個人狀態的空白：
It’s useful for the same reason an “about” page is useful on your site: because people on your site want to know more about you. Besides answering the common question, “What are you up to these days?”, those who have a now page say it’s a good reminder of their priorities. By publicly showing what you are focused on now, it helps you say no to other requests.
—— The /now Page Movement
這個頁面通常會較頻繁地更新內容。